LinkedIn Profile Guides
Your LinkedIn profile is your professional shopfront — but most profiles read like a CV from 2015. These guides show you how to optimise your presence for the algorithms and the humans who matter.
Your headline is doing the heavy lifting
Your LinkedIn headline appears in search results, connection requests, and comments. It's the single most-read element of your profile. Yet most people waste it on their job title. A strong headline communicates your value proposition in 120 characters.
The About section nobody reads (and how to fix it)
Most LinkedIn About sections are either empty or read like a cover letter from 2010. The fix: lead with a specific result or insight, not "I am a passionate professional." First-person, conversational tone, with a clear call to action.
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Frequently Asked Questions
How do recruiters actually search LinkedIn?
Recruiters use Boolean search with keywords, job titles, skills, and location. They filter by current company, years of experience, and whether you're "Open to Work." Your profile needs to contain the right keywords naturally.
Should I use "Open to Work" on LinkedIn?
If you're actively job searching, yes — but use the private setting (visible to recruiters only). The green banner can sometimes signal desperation to hiring managers, though opinions on this are divided.
How often should I post on LinkedIn?
Consistency matters more than frequency. 2–3 posts per week is ideal for building visibility. If that's not sustainable, even 1 quality post per week puts you ahead of 95% of users.
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